Thailand has long been a popular destination for travelers, known for its stunning landscapes, rich culture, and vibrant nightlife. However, one aspect that often surprises tourists is the country’s strict stance on e-cigarettes. This Southeast Asian nation has implemented an import ban on e-cigarettes, a move that significantly impacts consumers, businesses, and public health discourse. In this article, we will uncover the complexities and implications of Thailand’s e-cigarette import ban and explore how it affects various stakeholders, particularly consumers who rely on these products.